INTEGRATED BRAND COMMUNICATIONS

Every Skill Behind the Brand. One Programme.

Build the complete craft—from strategy and advertising to digital, media and account leadership.

EXPLORE THE PAGE

Overview

Outcomes

Format

Next step

Overview

Outcomes

Format

Next step

Who this is for

Working marketers with roughly 2–5 years of experience, and founders who need broader integrated capability to win larger briefs.

What you will gain

Move from execution into strategy
Connect brand, advertising, digital and media
Use AI across the campaign process
Build work you can show

Programme structure

Five units. One integrated campaign mindset.

Take one unit, a three-course cluster or the complete programme.

Marketing & Brand Planning

Own the strategy and brand plan.

Strategic Advertising Management

Translate strategy into stronger briefs and campaigns.

Digital for Business

Use digital and AI as business drivers.

Media & Account Leadership

Plan media and grow client relationships.

Investment and delivery

Current materials indicate KES 45,000 per short course, KES 100,000 for a three-course cluster and KES 150,000 for the full IBC programme, plus registration. Confirm before publishing.

Live online evening learning. Current intake dates and payment options should be confirmed with the admissions team.

Why ISA

Practitioner-led faculty
Real African market examples
Practical assessment and feedback
Career and professional support

Frequently asked questions

Which programme is right for me?

Choose based on your career stage: Apprenticeship for entry-level talent, IBC for working professionals and founders, CIM Level 6 for experienced marketers, and short courses for focused skill gaps.

Are classes online or in person?

Most programmes use live online evening classes designed around working schedules. Specific pages show any practical placements, workshops or in-person components.

Are payment plans available?

Yes. Programme pages outline available instalment options. Confirm current fees and intake dates with an ISA programme advisor.

Can ISA train an organisation’s team?

Yes. ISA provides modular and customised corporate programmes designed around measurable capability gaps.

Ready to begin Integrated Brand Communications?

Speak with an ISA programme advisor and choose the path that fits your goals.

READY FOR THE NEXT STEP?

Build the skills behind your next move.

Talk to ISA Africa about the right programme, intake and learning pathway for you.