Insights

Marketing thinking, written by people still doing the work.

Articles, teardowns and frameworks from ISA faculty and the wider industry. The full library is being published article by article, subscribe to The Brief and each one lands in your inbox.

A marketer writing an article on a laptop in Nairobi
Cadence
New thinking every fortnight
Written by
Practising marketers & faculty
Focus
East African brands and budgets
Formats
Essays, teardowns, frameworks

Latest

Featured writing

Practical perspectives on the shifts shaping marketing, brands and careers across East Africa.

Topics

What we write about

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Knowledge Centre

Slides, recordings, frameworks and templates from every past ISA event, stored in one place.

Read, then apply it

Reading about the craft is good. Doing it is better.

Every article here comes out of a classroom. If you want the full version, taught by the people who wrote it, start with the Course Finder.