CIM Level 6 Diploma in Professional Marketing

Your experience is real. Does your qualification prove it?

The CIM Level 6 Diploma adds MCIM to your name, globally recognised proof behind years of hard won experience. Taught in Kenya, recognised everywhere.

Eighty percent pass rate at ISA. Accredited CIM study centre. Next intake, date to be confirmed with admissions.

Duration: 3 to 4 months per module
From: KES 33,000 per module

Who it's for

Built for marketers who've already proven it in the field

You've led campaigns, managed teams, and driven numbers that moved the business. But senior roles now say CIM preferred, and your profile doesn't say it back. This diploma is for professionals with four or more years of experience who need the credential, and want to sharpen their craft to a global standard.

If you're earlier in your career, start with the IBC Programme instead.

The qualification global marketing leadership expects

The Chartered Institute of Marketing is the world's leading professional marketing body. Level 6 unlocks ACIM and MCIM status after your name, and sets you on the path to Chartered Marketer, the profession's highest mark.

35% of global senior marketing leaders are CIM certified.
One in three members are promoted within eighteen months.
75% would recommend it.
Over 30,000 certified professionals worldwide.

Why take CIM at ISA

An eighty percent pass rate

Well above the global average, driven by structured assessment support.

Faculty who run brands and agencies

Practitioners who are still in the industry, not just in classrooms.

AI first electives

Led by the AI in Marketing specialist award.

Evening, live online classes

Built around a working professional's diary.

Fifty credits. Four modules. One designation.

Two routes to the diploma. Pick the one that matches how you want to specialise.

Route 1, three steps

Strategy and Planning (mandatory, 20 credits). One elective from Commercial Intelligence or Societal Impact. Two electives from Customer Journey Optimisation, Content Strategy, or Brand Proposition.

Route 2, four steps

Strategy and Planning (mandatory, 20 credits). One elective from Commercial Intelligence or Societal Impact. One elective from Customer Journey Optimisation, Content Strategy, or Brand Proposition. One masterclass from AI in Marketing or Ecommerce.

Fees

ISA tuition, per module: KES 33,000
One off registration: KES 5,000
Assessment support, Strategy and Planning: KES 5,000
CIM membership, paid to CIM: £65 per year
CIM assessment, paid to CIM: £135 per module

Pay module by module, in full or in three instalments. Many candidates are employer sponsored, and the course guide includes a sponsorship request template for HR teams.

Next intake: September 2026

Common questions

Which programme is right for me?

That depends on where you are. Just out of college and starting your career, the Apprenticeship. Two to five years in and ready to move up, the IBC Full Programme. Experienced and needing global certification, the CIM Level 6 Diploma. Closing one specific skill gap, Short Courses. Training a team, Corporate Programmes. Not sure? Take our sixty second Course Finder and get a personalised recommendation.

How much do the programmes cost, and are there payment plans?

Short courses cost KES 45,000 per unit plus KES 2,500 registration. The full IBC programme is KES 150,000 plus KES 5,000 registration. The Apprenticeship is KES 100,000 plus KES 5,000 registration. CIM Level 6 is KES 33,000 per unit, four units required, each running three to four months. Flexible payment plans are available, pay in up to three instalments.

What are the entry requirements?

For the Apprenticeship and IBC, a diploma or degree, or equivalent working experience, is sufficient. CIM Level 6 is designed for professionals with around five or more years of marketing experience. Short courses have no formal entry requirements, just the ambition to close a gap. If you're unsure whether you qualify, book a free discovery call.

Are classes online, in person, or both?

Our programmes run as live online evening classes, designed to fit around a working schedule. Apprenticeship students attend evening classes, then complete a three month placement inside a real agency or brand team.

What exactly is the CIM qualification, and why does it matter?

The Chartered Institute of Marketing is the world's leading professional marketing body. Its Level 6 qualification is globally recognised, adds MCIM status to your profile, and is the credential many director level and international roles now expect.

All FAQs

Where ISA graduates work

The ladder

Where this qualification takes you.

CIM Level 6 is a step on a recognised international ladder. Here is what sits before it, and what opens after.

1
Before

Practitioner experience

A year or two in a marketing role, or a related qualification.
2
Now

CIM Level 6 Diploma

Four modules, assessed by assignment, taught live in the evenings.
3
On completion

MCIM status

Chartered recognition, and the professional network that comes with it.
4
Next

Chartered Marketer

Level 7 and continuing development, with ISA support throughout.

“The letters after your name matter less than the fact you can now argue for a budget with evidence. CIM gives you both.”

ISA faculty · CIM accredited tutor

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