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ISA Africa Find Your Path

Six week short course

Turn a strategy into a campaign people remember.

Strategy on a slide is easy. Strategy that survives becoming an actual advertising campaign is the hard part. This unit teaches you how to write a brief that creative teams can actually use, how to recognise a big idea when you see one, and how to direct creative work without killing it.

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KES 45,000 per unit plus KES 2,500 registration. Six weeks, live online evening classes, AI integrated.

A creative reviewing storyboards and a creative brief on a studio wall
Duration
6 weeks
From
KES 45,000
  1. Weeks 1–2

    Foundations

    The frameworks, the vocabulary, the way the work is actually done.

    01
  2. Weeks 3–4

    Application

    You apply it to a real brand, with feedback from a practising marketer.

    02
  3. Weeks 5–6

    Assessment

    You present. You defend it. You leave with work you can show.

    03

Who it's for

Who this is for

Account managers, brand managers, and anyone who briefs or approves creative work and wants to do it with more confidence.

What you'll learn

  • Write a creative brief a creative team can actually work from.
  • Recognise a big idea, and tell it apart from a nice execution.
  • Give creative feedback that improves work instead of flattening it.
  • Judge a campaign against the strategy it came from.

How it counts toward IBC

This is a full unit of the Integrated Brand Communications programme, not a cut down version of one. If you decide to continue after the six weeks, you pay only the difference between this fee and the full IBC fee, and the unit you've completed counts toward your qualification.

Format and intake

  • Six weeks, live online evening classes on the ISA LMS.
  • AI tools integrated into the unit, not bolted on at the end.
  • Assessed through a practical presentation on a real brand.
  • Two intakes a year, January and June, with rolling short course starts in between.

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Six weeks is enough to close the gap that's holding you back.

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