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ISA Africa Find Your Path

Six week short course

Own the strategy before you own the room.

This is the foundation unit inside Integrated Brand Communications. You'll learn how to run a brand audit, segment an audience with evidence instead of assumption, position a brand so it means something specific, and build a brand plan that can survive a client's first objection.

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KES 45,000 per unit plus KES 2,500 registration. Six weeks, live online evening classes, AI integrated.

A marketer mapping brand positioning and audience segments on paper
Duration
6 weeks
From
KES 45,000
  1. Weeks 1–2

    Foundations

    The frameworks, the vocabulary, the way the work is actually done.

    01
  2. Weeks 3–4

    Application

    You apply it to a real brand, with feedback from a practising marketer.

    02
  3. Weeks 5–6

    Assessment

    You present. You defend it. You leave with work you can show.

    03

Who it's for

Who this is for

Anyone who wants to move from executing marketing to planning it, with no formal entry requirements beyond the ambition to close the gap.

What you'll learn

  • Run a brand audit that tells you something you didn't already assume.
  • Segment an audience with evidence, then defend the segment you chose.
  • Position a brand so it means something specific to a specific person.
  • Build a brand plan that survives a client's first objection.

How it counts toward IBC

This is a full unit of the Integrated Brand Communications programme, not a cut down version of one. If you decide to continue after the six weeks, you pay only the difference between this fee and the full IBC fee, and the unit you've completed counts toward your qualification.

Format and intake

  • Six weeks, live online evening classes on the ISA LMS.
  • AI tools integrated into the unit, not bolted on at the end.
  • Assessed through a practical presentation on a real brand.
  • Two intakes a year, January and June, with rolling short course starts in between.

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Six weeks is enough to close the gap that's holding you back.

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