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ISA Africa Find Your Path

Six week short course

Digital that moves the business, not just the metrics.

Too many digital marketing courses teach platforms in isolation. This unit teaches digital as a business lever, how paid, organic, and AI powered tools work together to move a real number, not just a vanity metric.

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KES 45,000 per unit plus KES 2,500 registration. Six weeks, live online evening classes, AI integrated.

A digital marketer working across analytics dashboards and AI tools
Duration
6 weeks
From
KES 45,000
  1. Weeks 1–2

    Foundations

    The frameworks, the vocabulary, the way the work is actually done.

    01
  2. Weeks 3–4

    Application

    You apply it to a real brand, with feedback from a practising marketer.

    02
  3. Weeks 5–6

    Assessment

    You present. You defend it. You leave with work you can show.

    03

Who it's for

Who this is for

Marketers who own or influence a digital budget and want to defend it with results, not just activity.

What you'll learn

  • Connect digital activity to a business number your finance team recognises.
  • Run paid and organic as one system instead of two competing budgets.
  • Use AI tools to plan, produce, and optimise without losing judgement.
  • Build a reporting view that survives a leadership review.

How it counts toward IBC

This is a full unit of the Integrated Brand Communications programme, not a cut down version of one. If you decide to continue after the six weeks, you pay only the difference between this fee and the full IBC fee, and the unit you've completed counts toward your qualification.

Format and intake

  • Six weeks, live online evening classes on the ISA LMS.
  • AI tools integrated into the unit, not bolted on at the end.
  • Assessed through a practical presentation on a real brand.
  • Two intakes a year, January and June, with rolling short course starts in between.

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Six weeks is enough to close the gap that's holding you back.

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