The Brief
Every fortnight: one signal from the market, one piece of craft you can use immediately, and one opportunity worth knowing about. Written for marketers in this region.
The archive
Industry research, useful signals and practical context — ready to read in full.
June 2025 · 3 min read
This edition of The Brief rounds up the industry research every marketer in our network should have had on their radar this year, reports we have drawn on across our own course content and Knowledge Centre resources.
Read the issueAugust 2026 · 3 min read
With the ISA Half Year Review 2026 approaching, this edition of The Brief looks at what the forum's data partners have been signalling ahead of the event.
Read the issueOne shift in the market worth understanding this fortnight, with what it means for your plan.
One practical technique you can apply to live work the same week.
Roles, briefs and openings across East African agencies and brand teams.
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