The questions everyone asks before they enrol.

That depends on where you are. Just out of college and starting your career, the Apprenticeship. Two to five years in and ready to move up, the IBC Full Programme. Experienced and needing global certification, the CIM Level 6 Diploma. Closing one specific skill gap, Short Courses. Training a team, Corporate Programmes. Not sure? Take our sixty second Course Finder and get a personalised recommendation.

Short courses cost KES 45,000 per unit plus KES 2,500 registration. The full IBC programme is KES 150,000 plus KES 5,000 registration. The Apprenticeship is KES 100,000 plus KES 5,000 registration. CIM Level 6 is KES 33,000 per unit, four units required, each running three to four months. Flexible payment plans are available, pay in up to three instalments.

For the Apprenticeship and IBC, a diploma or degree, or equivalent working experience, is sufficient. CIM Level 6 is designed for professionals with around five or more years of marketing experience. Short courses have no formal entry requirements, just the ambition to close a gap. If you're unsure whether you qualify, book a free discovery call.

Our programmes run as live online evening classes, designed to fit around a working schedule. Apprenticeship students attend evening classes, then complete a three month placement inside a real agency or brand team.

No. You attend evening classes to build your foundation, then complete a three month apprenticeship inside a real agency or brand team. It's structured so you can keep your day commitments while gaining the industry experience employers ask for.

The Chartered Institute of Marketing is the world's leading professional marketing body. Its Level 6 qualification is globally recognised, adds MCIM status to your profile, and is the credential many director level and international roles now expect.

Yes, industry connection is built into how we teach. Students work on real briefs with real clients, and our apprenticeship places you directly inside agencies and brand teams. Ninety percent of apprentices receive permanent offers from their placement.

Yes. We run corporate programmes, both off the shelf and custom built around your team's needs, to close specific skill gaps. Training is modular, fits working schedules, and produces immediate, visible results.

Yes. Every short course is a full IBC unit. If you decide to continue, you pay only the difference between what you've already paid and the full programme fee.

There are two intakes a year, January and June. All five units run inside a six month window, so you start in January or June and graduate six months later.

Assessment is a mix of assignments and timed assessments set by CIM. Resits are permitted at the next assessment window, and ISA's assessment support sessions are designed to get you through first time. Our pass rate at ISA is eighty percent.

Many candidates are employer sponsored. The course guide includes a sponsorship request template you can send to your HR or L&D team, covering cost, time commitment, and the business case.