Flagship integrated programme
Brand strategy, advertising, digital, and integrated media in a single qualification, taught with East African cases and assessed on real brands.
Six months. Two intakes a year, January and June. Live evening classes on the ISA LMS.
Who it's for
The professional ready for strategy: you've got two to five years in, executing campaigns, hitting deadlines, doing the work. But strategy conversations happen without you, and your title hasn't caught up with your output. IBC makes you excellent at both, executing brilliantly, and writing the plans you execute.
The specialist building a solid agency: you run a digital, social, creative, or media shop, and clients keep asking for more than you sell. IBC gives you the full integrated craft, strategy through media through account leadership, so you can pitch for a bigger brief, not a slice of it.
Fresh graduate? Take this exact curriculum with a three month industry placement attached, through the ISA Apprenticeship.Any single unit, six weeks. KES 45,000.
All five units, six months. KES 150,000.
Select three units that suit you. KES 100,000.
All five units plus a three month industry placement, for fresh graduates. KES 95,000.
All units are assessed through practical individual and group presentations on real brands.
Own the strategy, audits, segmentation, positioning, and brand plans that survive contact with the market. The foundation unit.
Turn brand strategy into campaigns, briefs, big ideas, and how to judge and direct creative work.
Digital as a business driver, not a channel checklist. Platforms, performance, and AI powered execution.
Plan and buy media that works, channel strategy, budgets, measurement, and negotiating value.
Win, keep, and grow clients, brief handling, relationship leadership, and the career skills nobody teaches.
Student story
“I came in able to run campaigns but unable to defend them. The IBC gave me the strategy language, the planning discipline and the confidence to sit in a boardroom and hold my ground. Within three months of finishing I was leading brand planning for two accounts.”
Where ISA graduates work
Inside the programme
Each unit is taught by someone doing that job right now, and each one produces work you can put in front of an employer.
Positioning, segmentation and a brand plan built on evidence rather than instinct.
Briefs, ideas and creative judgement, how to commission work that performs.
Where AI genuinely improves planning, production and measurement.
Channel strategy, budget allocation and negotiating real value.
Running clients, running meetings and running your own career.
5 units
Each one usable as a standalone six week short course.
1 portfolio
You leave with five pieces of assessed, showable work.
0 filler
Every session is taught by a practising marketer.
