The ISA IBC Apprenticeship Programme
The only marketing apprenticeship in Kenya that combines training, real work experience, and a ninety percent job placement rate.
90% hired by agencies and brands. Paid apprenticeship. NITA certified. Evening classes, three times a week. Next intake, confirm with admissions.
No experience needed
Just finished campus? Perfect.
Get paid to learn
The last three months are paid.
Real agency work
Live briefs, not case studies.
Who it's for
You've finished, or are about to finish, university with a degree in marketing, communications, business, or a related field, but you've run into the industry's biggest catch. Every employer wants experience, and nobody offers the chance to gain it.
ISA's IBC Apprenticeship bridges that gap. Over nine months, you complete six months of intensive, industry led training, followed by a three month paid apprenticeship with leading agencies and brands across East Africa.
Already working in the industry? The same five units without the placement, on a schedule built for professionals, is the IBC Full Programme.Evening classes, three times a week, live on our LMS, all five IBC units, taught by practitioners with fifteen or more years in the industry.
A paid apprenticeship inside a real agency or brand team, real briefs, real clients, real accountability.
Finish with a NITA recognised certificate, a portfolio of real work, three months of industry experience, and for ninety percent of apprentices, a job.
Own the strategy, audits, segmentation, positioning, and brand plans that survive contact with the market. The foundation unit.
Turn brand strategy into campaigns, briefs, big ideas, and how to judge and direct creative work.
Digital as a business driver, not a channel checklist. Platforms, performance, and AI powered execution.
Plan and buy media that works, channel strategy, budgets, measurement, and negotiating value.
Win, keep, and grow clients, brief handling, relationship leadership, and the career skills nobody teaches.
A week in the life
Mon
Studio stand-up
Pick up the week's live brief with your team.
Tue
Craft class
A skill session with a practising marketer.
Wed
Build day
Make the thing, decks, copy, content, plans.
Thu
Feedback
Present, get torn apart kindly, and rework.
Fri
Ship & learn
Deliver, review the numbers, and reset.
You need experience
You need to be curious and show up. We teach the rest.
It's unpaid coffee runs
Real briefs from week one, and the last three months are paid.
Marketing is just posting
You'll learn strategy, media, budgets and measurement.
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