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ISA Africa Find Your Path

Six week short course

Plan and buy media that actually works.

Media planning is where good strategy either survives contact with a real budget, or quietly dies. This unit covers channel strategy, budget allocation, measurement frameworks, and how to negotiate real value from media partners.

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KES 45,000 per unit plus KES 2,500 registration. Six weeks, live online evening classes, AI integrated.

A media planner reviewing a channel plan and media schedule
Duration
6 weeks
From
KES 45,000
  1. Weeks 1–2

    Foundations

    The frameworks, the vocabulary, the way the work is actually done.

    01
  2. Weeks 3–4

    Application

    You apply it to a real brand, with feedback from a practising marketer.

    02
  3. Weeks 5–6

    Assessment

    You present. You defend it. You leave with work you can show.

    03

Who it's for

Who this is for

Anyone responsible for a media budget, from junior planners to marketing managers who want to stop taking a media plan on faith.

What you'll learn

  • Build a channel strategy from the audience out, not the rate card in.
  • Allocate a budget you can justify line by line.
  • Set measurement up before the campaign runs, not after.
  • Negotiate value from media partners without burning the relationship.

How it counts toward IBC

This is a full unit of the Integrated Brand Communications programme, not a cut down version of one. If you decide to continue after the six weeks, you pay only the difference between this fee and the full IBC fee, and the unit you've completed counts toward your qualification.

Format and intake

  • Six weeks, live online evening classes on the ISA LMS.
  • AI tools integrated into the unit, not bolted on at the end.
  • Assessed through a practical presentation on a real brand.
  • Two intakes a year, January and June, with rolling short course starts in between.

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Six weeks is enough to close the gap that's holding you back.

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