STRATEGIC ADVERTISING MANAGEMENT WITH AI

Strategic Advertising Management with AI

Turn brand strategy into campaigns people notice, understand and act on.

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Overview

Outcomes

Format

Next step

Overview

Outcomes

Format

Next step

WHO IT IS FOR

Built for professionals who need a focused capability upgrade.

Take this six-week unit as a standalone short course or use it as part of the wider Integrated Brand Communications pathway. Delivery is designed for working professionals through live online evening sessions.

Programme snapshot

Duration: 6 weeks
Format: live online evening classes
Investment: KES 45,000 plus registration — verify before publishing
Assessment: practical individual and group work
Next intake: use the approved course calendar

The modern agency and communications ecosystem

Practical learning connected to real African market and brand contexts.

Integrated marketing communications process

Practical learning connected to real African market and brand contexts.

Client briefing and brief interrogation

Practical learning connected to real African market and brand contexts.

Creative strategy and idea development

Practical learning connected to real African market and brand contexts.

AI-supported ideation and execution

Practical learning connected to real African market and brand contexts.

Campaign evaluation and effectiveness

Practical learning connected to real African market and brand contexts.

Why take this unit at ISA?

Industry-practitioner teaching
AI integrated where it improves research, decisions or execution
Applied briefs and presentations
Flexible progression into a three-course cluster or full IBC programme

Frequently asked questions

Can I take this as a standalone course?

Yes. Each core IBC unit can be taken independently, subject to the current calendar.

How much does it cost?

The client brief lists KES 45,000 per unit plus KES 2,500 registration. Confirm the final approved fee before launch.

Does it count toward IBC?

The intended structure allows completed units to contribute to the wider IBC pathway. Confirm upgrade and credit rules with ISA.

Are classes recorded?

The IBC brief describes live online learning with recordings available for reference. Confirm the current policy.

Ready to strengthen your strategic advertising management with ai capability?

Speak with an ISA advisor and confirm the right programme, intake and payment option.

READY FOR THE NEXT STEP?

Build the skills behind your next move.

Talk to ISA Africa about the right programme, intake and learning pathway for you.