Cover story
The ISA Brief, Building Toward the H2 2026 Half Year Review
With the ISA Half Year Review 2026 approaching, this edition of The Brief looks at what the forum's data partners have been signalling ahead of the event.
With the ISA Half Year Review 2026 approaching, this edition of The Brief looks at what the forum's data partners have been signalling ahead of the event.
Ipsos Kenya's research team will present a session on moving media measurement conversations beyond raw reach numbers into decisions leadership can actually act on.
GeoPoll's regional director will cover what Africa's changing digital consumer means for brands heading into the second half of the year, a read on shifting digital behaviour that is already reshaping how media plans are being built.
Reel Analytics returns with an updated media landscape report for the first half of 2026, while OnePulse SSA brings a fresh consumer report card reflecting how Kenyan sentiment has moved since their last read.
For marketing, advertising, and communications leaders reallocating budgets for the second half of the year, this is built to be the one morning that replaces a stack of separate reports with one consolidated, evidence based view, plus the room to actually discuss what the data means with the people who produced it.
Seats are limited to keep the room senior and the conversation useful, so registrations close ahead of the event date. Full agenda and registration are on the Masterclasses & Events page.
“Reel Analytics returns with an updated media landscape report for the first half of 2026, while OnePulse SSA brings a fresh consumer report card reflecting how Kenyan sentiment has moved since their last read.”