Cover story
The ISA Brief, H1 2025 Industry Roundup
This edition of The Brief rounds up the industry research every marketer in our network should have had on their radar this year, reports we have drawn on across our own course content and Knowledge Centre resources.
This edition of The Brief rounds up the industry research every marketer in our network should have had on their radar this year, reports we have drawn on across our own course content and Knowledge Centre resources.
Media & Innovation, from Nation Media Group. A read on how Kenya's largest media house sees the innovation landscape shifting across TV, digital, and audio.
The Transformative Power of AI in 2025, from Ogilvy Africa. A practitioner's view of how AI is reshaping creative and strategic work inside one of the continent's leading agencies.
Top 10 Marketing Trends to Watch, from Kantar. Kantar's annual trends read, covering the consumer and media shifts most likely to affect 2025 and 2026 planning.
Consumer Report Card, from OnePulse SSA. A pulse check on Kenyan consumer sentiment and behaviour, drawn from OnePulse's ongoing panel research.
Kenya Media Landscape Insights, from Reel Analytics. A data led snapshot of how Kenyans are actually consuming media, channel by channel.
Two perspectives on Gen Z driven civic movements and what they mean for how Kenyan brands need to show up publicly, from Belva Digital and Nendo.
All six were originally shared through ISA's Knowledge Centre and referenced across our breakfast forums this year. If you missed the sessions, the full recordings and report summaries remain available to ISA students and alumni.
“Top 10 Marketing Trends to Watch, from Kantar.”